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In the book it states
that the focus of targeting child is for them to get them to nag their parents
until they will buy the desired object. This is an effective technique for most
children including myself. If the right technique is used this can be a
successful tactic. If the child knows the best way in order to nag their
parents they can accomplish their goals quickly.
I believe the companies
strive for this goal in their advertising and marketing strategies. It is an
effective strategy for companies because of children's abilities to influence
their parents decisions. They will buy the children what they want and when
they see how satisfied their children are they will continue to buy products
from the same company, brand, or store.
This technique proved
effective for me as a young child. I simply needed to irritate my parents until
they got tired of listening and bought the object so I would be quiet. I
mastered this technique very quickly especially when aided by my brothers. This
proved very effective for me and still works for my youngest sibling.
I have witnessed and
continued to witness this on a regular basis from younger children. They all
have different techniques yet most are effective in their own way. Whether they
beg, wine, complain, or irritate by repetitive asking they are almost always
successful. I witness this very often in many different scenarios be it
fast-food, movies, or toys sometimes even treats such as candy. They use this
tactic in order to gain what they want, probably daily for some kids. It has
overtaken conventional asking for toys or food because of its simple success
and level of ease.
Joshua
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