The food of today is no longer the whole American meal cooked on a stove, to be eaten by a family in the dining room, no longer is food prepared by parents for their kids using family recipes passed down, no longer is food guaranteed healthy even when it is alluded to. If a person where to walk into their house right now and go through their cabinets and cupboards, what would they find? They would find food so different from what the brightly colored package advertises it as, so different that the ingredients aren’t even natural. If a person where to look at the wrapper of Chips Ahoy cookies they would find "artificial flavors" not what a person would expect out of cookies. Many items are like this, made up of ingredients that a person would never dream of eating. Most of these ingredients named quite simply artificial or natural ingredients. Such as juice box popularly given to young children is labeled natural flovrs, are the flavors really natural? Dr. Pepper has both natural and artificial flavors. Special K bars have artificial flavors this snack is commonly thought to be healthy. Pringles have artifical flavors. Welch's fruit snacks have both artificial and natural flavors.

The fast food industry, an industry full of suprises. This industry hides many secrets in their coolers and kitchens, these secrets are horrific and shocking. These restraunts break laws and bend rules just to make more money or hire a new employee. One of the most shocking truths about the fast food business, the enployee turn-over rate and timescale. many employees do not stay long at fas fod restraunants, "The annual turnover rate in the fast food industry is now about 300 to 400 percent" an astounding number that shows what the fast food industry thinks about its workers. These workers are almost always teenagers that make low pay for working high amounts of hours. This does not encourage workers to stay, " The typical fast food worker quits or is fired after only three to four months" a number that reflects the businesses concern over the long-term needs of its employees. Other shocking facts still remain such as the pay given to these teenage workers. MAny of these workers make only minimum wage these restraunts believe "they [can] afford to to work for wages too low to support an adult" this is why they target the teenage group for cheap work. Teenagers are willing to work the long hour and deal with the unfair pay. " The fast food chains often reward managers for keeping their labor costs low" paying employees only what they have to, sometimes even less.

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In the book it states that the focus of targeting child is for them to get them to nag their parents until they will buy the desired object. This is an effective technique for most children including myself. If the right technique is used this can be a successful tactic. If the child knows the best way in order to nag their parents they can accomplish their goals quickly.

I believe the companies strive for this goal in their advertising and marketing strategies. It is an effective strategy for companies because of children's abilities to influence their parents decisions. They will buy the children what they want and when they see how satisfied their children are they will continue to buy products from the same company, brand, or store. 

This technique proved effective for me as a young child. I simply needed to irritate my parents until they got tired of listening and bought the object so I would be quiet. I mastered this technique very quickly especially when aided by my brothers. This proved very effective for me and still works for my youngest sibling.

I have witnessed and continued to witness this on a regular basis from younger children. They all have different techniques yet most are effective in their own way. Whether they beg, wine, complain, or irritate by repetitive asking they are almost always successful. I witness this very often in many different scenarios be it fast-food, movies, or toys sometimes even treats such as candy. They use this tactic in order to gain what they want, probably daily for some kids. It has overtaken conventional asking for toys or food because of its simple success and level of ease.

Joshua